Last Updated on August 16, 2022 by Thebloggergeeks
SEMrush Review: As the digital marketing world continues to grow and evolve, marketers must adapt their strategies to remain competitive. With so many tools available, it can be difficult to determine which are most effective in helping you achieve your goals. You need a way to measure your performance, track performance over time, and see where you can make improvements. Thankfully, there are tools like SEMrush.
SEMrush is a powerful tool that is designed to simplify your digital marketing efforts. In this SEMrush Review, we will introduce you to the SEMrush tool and explain how it can benefit your marketing strategy.
What is SEMrush?
SEMrush is a comprehensive and powerful online marketing tool. It allows you to track your performance and make improvements to your digital marketing efforts over time. It’s a great choice for all types of marketers, including those who work in SEO, paid advertising, content marketing, and paid social.
SEMrush is useful for a number of marketing efforts, including keyword research, competitor research, and organic and paid search tracking. It allows you to see what keywords your competitors are using and see how your website is performing in search results. You can also use it to track your organic search traffic over time, which is helpful for seeing how your audience is growing (or shrinking) over time.
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SEMrush Features
There are many features that come with using SEMrush, including Keyword Research, Site Audit, Backlink Checker, Rank Tracker, and more.
These features will give you a better understanding of how your website is performing and where improvements can be made. These features can be used for both organic and paid search campaigns.
Keyword Research:
Conduct research and track the performance of keywords for all stages of the marketing funnel. SEMrush enables you to identify the right keywords to achieve your business goals, optimize your website, and plan your paid search campaigns.
Site Audit:
Analyze the performance of your website and identify areas of improvement. Identify potential issues that could be harming your website’s performance. Like broken links, incorrect redirects, or missing metadata, and correct them as soon as possible.
Backlink Checker:
Analyze the performance of your backlinks and identify potential issues. Use the backlink checking functionality on SEMrush to identify broken links or incorrect redirects that are harming your backlink profile.
Rank Tracker:
Track the performance of keyword rankings over time. Use rank tracking to track your keyword rankings over time, allowing you to see if they are improving or declining.
Content Audit:
Analyze the performance of your content and identify areas of improvement. Content plays a significant role in the success of your website. It is necessary for achieving business goals like lead generation and sales.
Organic Search Audit :
Analyze the performance of your organic search and identify areas of improvement. Identify how your website is performing in organic search results, and see which keywords are driving the most traffic.
Social Search:
Track the performance of your social search campaigns and identify areas of improvement. Analyze which social media platforms are driving the most traffic to your website and view which posts are performing best.
Position Tracking:
Track the performance of your keyword rankings over time. View the average position of your keywords over time to see if they are improving or declining.
Organic Traffic Estimator
Estimate the potential increase from optimizing your website. Get an estimate of the potential increase in organic search traffic from improving your website.
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SEMrush Pricing
The SEMrush pricing plans range from $119 to $449 per month, depending on the size of your business. The free version of the tool is limited, but it’s a good way to check how it works for you.
SEMrushPro:
The SEMrush pro plan costs $119.95 per month. It includes everything in the standard plan plus daily reports, real-time alerts, and custom projects.
SEMrush Guru:
The SEMrush Guru plan costs $229.95 per month. It includes everything in the pro plan plus daily historical data, auditing of up to 25 websites, team collaboration, and priority support. This is the most popular plan among SEMrush users.
SEMrush Business:
The SEMrush business plan is designed for large companies and costs $449.95 per month. Although this plan is highly costly but it is suitable for large businesses and agencies.
How to Use SEMrush for Advertising Research
When researching for advertising campaigns, the first thing you’ll want to do is use the SEMrush keyword tool to identify potential keywords for your campaign. From there, you can use the competitor analysis tool to see what keywords your competitors are using and what their ad copy looks like. You can use this information to identify potential gaps in the market that you could fill with your own ad copy.
Once you’ve identified your keywords, you’ll want to use the rank tracker feature to see how they’re currently performing in the market. You can select your desired campaign budget and search engine, and the tool will show you how the keyword is currently ranking in terms of click volume and the average cost per click. This way, you can see if your desired keywords are likely to bring in the type of traffic you’re hoping for.
SEMrush for SEO
If you’re interested in tracking your progress over time or improving your SEO, the rank tracker tool will be extremely helpful. You can use it to keep tabs on your keyword rankings over time and see if there are any changes that you can attribute to your efforts.
The social search feature can also be helpful for seeing which social media platforms are the most effective for your SEO efforts. When performing your organic search audit, be sure to look for any areas where your website could be improved. For example, are there any broken links on your website? Broken links are a major SEO penalty that you want to correct as soon as possible. If your website has poor on-page SEO, it will not rank well in search results, regardless of how many backlinks it has. The on-page SEO audit is where you’ll want to spend most of your time.
SEMrush for Tracking Your ROI
The rank tracker, content audit, and organic search audit features can all be helpful for tracking your return on investment (ROI). Your rank tracker will allow you to see how your campaign is performing in real time, while your content audit will help you identify any areas of your website where you can make improvements to help increase your ROI.
If your website is generating leads, you can use the SEMrush tool to track their source. Then, you can use the content audit tool to see if there are any issues with those pages that are preventing people from making a purchase. If your website is bringing in sales, you can use the rank tracker and content audit features to track how long it takes for people to make a purchase. This way, you can see if there are any issues with your website that need to be fixed.
Pros of Using SEMrush
Comprehensive Reporting: You’ll receive comprehensive performance reports covering all aspects of your digital marketing efforts. These reports include key metrics, historical data, and ROI calculations.
Integrates With Other Marketing Platforms: SEMrush integrates with a wide variety of marketing platforms, including Google Analytics, Google Search Console, and more. This makes it easy to track your performance and make improvements across all areas of your digital marketing efforts.
Easy to Use: The tool is designed to be as user-friendly as possible, making it easy for novices to navigate and use.
Variety of Features: There are many different features available with the tool, including keyword research, organic and paid search tracking, content marketing, and more.
Cons of Using SEMrush
Limited Reporting: In order to unlock the full potential of the reporting feature, you’ll need to upgrade to a paid plan.
Expensive: If you don’t use the full suite of features, it can still cost hundreds of dollars per month. That price doesn’t include any competitors’ tools, either.
Final Takeaway:
SEMrush is an incredibly powerful tool that can be used for a variety of marketing and SEO-related endeavors.
SEMrush is one of the best SEO software tools to use for keyword research, backlink analysis, and content marketing campaigns. It has a ton of features, including key ranking metrics and competitor research tools. SEMrush can stand out from other SEO tools due to its ability to also include social media engagement metrics and Google analytics features.
SEMrush has a free trial period and 14-day money-back guarantee, so there is no risk in trying it out before you buy it.
